Case study
Ski-Doo: Beyond the Build
A format, not a film.
A storytelling format designed for the feed, which is how stories are actually getting told and watched. Long-form episodes on top. Dozens of pieces for the feed underneath.
Built to break apartEach episode is structured to break into dozens of sequential pieces that stand on their own in the scroll.
Snacks that point homeEvery piece is a watchable snack that still points back to the hero episode.
One shoot, every sizeEpisodes, trailers, loops and stills all come from the same shoot days, released week by week.
Sized to the storyEpisodic by nature and easy to plan into a content calendar. It takes the pressure off having to post something new every day.
One trailer per episode, cut vertical for Reels, Stories and TikTok. Released the week before each episode.
The Racing DNA
Tested to Perform
Designed to Wow
Innovation Without Limits
Born on the Track
